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Greg Frey

Vice President of Operations

Greg serves as the Vice President of Operations at the Avalon Action Alliance, where he is responsible for integrating the alliance's efforts, developing national-level partnerships, data collection & reporting, establishing the Avalon brand, and driving TBI patient accrual.


Prior to his current role, Greg crafted the inaugural partnership strategy at Semper Fi & America's Fund to increase non-profit and government collaboration, share program resources, and raise brand awareness. He led USAA's philanthropic investments to support Military Caregivers, Families of the Fallen, Wounded, Ill, & Injured Service Members, and Currently Serving Personnel. In this role, Greg developed and managed a $28M integrated investment portfolio of more than 24 non-profit alliances designed to impact over 750,000 service members, veterans, and their families. Greg also worked at Wounded Warrior Project (WWP), where he developed and managed a $24M integrated investment portfolio, collaboratively building transformative partnerships and leading WWP's collective impact initiatives in 14 cities nationwide. 

He is a retired Army officer with 26 years of service to the nation as an enlisted Infantryman, Special Forces Medical Sergeant, and commissioned Infantry officer. He initially served as a Sentinel and Relief Commander at the Tomb of the Unknown Soldier in Arlington National Cemetery before earning his Special Forces (SF) tab and serving as an SF medic throughout Eastern Europe, Africa, and the Middle East.


Earning his commission through Officer Candidate School, Greg commanded Infantry companies in Afghanistan and Iraq with the 101st Airborne Division. Following graduate school, he taught in the Social Sciences Department at the U.S. Military Academy at West Point and was later selected as the Superintendent's speechwriter. He finished his career as a strategic planner and analyst at the United States Strategic Command, designing operational plans supporting national security objectives directed by the Secretary of Defense.


Greg earned his Combat Infantryman's Badge, Special Forces and Ranger Tabs, two Bronze Star Medals, Tomb Guard Identification Badge and other awards, foreign parachutist wings, campaign medals, and decorations.

He holds a Master's in Public Affairs from Princeton University's School of Public and International Affairs and is a certified Project Management Professional.


Greg serves on the board of directors for the Military Family Advisory Network.


Greg and his wife, Linda, reside outside of San Antonio and are the proud parents of three daughters.

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