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Andrea Rivera

Director of Planning

Andrea Rivera serves as the Director of Planning at the Avalon Action Alliance, providing leadership and oversight of Avalon’s day-to-day functions. She is a strategic thought partner to the CEO and plays a vital role in the overall success of our mission.


Prior to her current role, Andrea was Vice President of Internal Communications and Program Services at the Atlanta Hawks. There she was responsible for company programs, services, and operational efficiencies. She developed and launched a company-wide intranet and curated and delivered compelling internal communications to the various lines of business.  

Andrea has also held key positions with AMB Sports & Entertainment, Radiant Systems (acquired by NCR), and The Home Depot. She played a strategic role in the C-Suite, executing special projects and wholistic management of the business. Andrea also spent several years at UCB, Inc. – a global biopharmaceutical company that is focused on neurological and autoimmune conditions. Here she was responsible for executing the patient experience (HUB) concierge strategy, which included managing access and affordability tactics for the US Neurology business, analysis of key performance indicators, and was responsible for an $11M operating budget.


Andrea studied finance at Valencia College and has earned several professional program certifications throughout her career. Her passion for the Avalon mission stems from her father, who served in the United States Army, and her husband, who served in the United States Marine Corps for fourteen years and has been a law enforcement officer for over 24 years.


Andrea and her husband, Richard, live in Marietta, GA, and are proud parents of three daughters and two grandchildren.

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